Whether you’re working on your annual gala, a fundraising 5K, or a picnic for your volunteers, managing the details of events is a big part of nonprofit life. That makes email automation one of the best nonprofit marketing tools you can invest in. In fact, since you only have to write each email message once, you can spend more time thoughtfully crafting each message - and then let the automation send the perfect letter at the right moment to each donor for an ideal email marketing strategy.Įmail marketing has an average return of $42 for every $1 spent. You can infuse them with the same warm, friendly language you’d use to greet a donor and dress them up with images that help you tell the story of your organization’s mission. Your automated emails don’t have to sound robotic just because they’re prewritten. Asking email subscribers to set up a monthly donation if they haven’t become a supporter yet.Wishing patrons a happy birthday or holiday.Resending your newsletter to people who didn’t open the first one.When you segment your list and set up drip campaigns, you can be planning the annual gala or writing a grant request while your automated emails are: If you’re feeling overwhelmed, email automation can free up some time. That function makes it easy to keep your social media interactive and your followers engaged in conversations while you’re multitasking.įundraising - and nonprofit work in general - can be hectic and time-consuming. You can even respond to messages, mentions, and comments on Facebook and Instagram from your Constant Contact account. You can’t afford to let your social media presence drop, even for a few days - but who has the time when grant proposals are on a deadline or a big event is coming up? You need a smart social media calendar that creates and schedules your posts in batches.Ĭonstant Contact’s social media tools let you design, schedule, and post your content to Facebook, Instagram, LinkedIn, and Twitter right from your dashboard. Posting regularly helps you build a strong brand identity, make your existing donors feel great about their contributions, and bring new donors into the fold. Social media is one of the main channels for communicating with your supporters. That’s why you need a dependable, state-of-the-art digital marketing toolkit. Here are five nonprofit marketing tools that will save you time, reduce your work stress, and accelerate your fundraising results. Staying on top of all that is challenging, and creating communication that builds strong bonds and generates donations takes time. Your nonprofit depends on you to keep donors engaged, reach out to new people, and build strong relationships that lead to better fundraising outcomes.Įmail marketing for nonprofits is a fast-paced whirlwind of social media, email campaigns, landing pages, event marketing, and online advertising. Lauren Haas Last Modified: Septem7 min read
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |